Making money online is a powerful draw for many people. Some just want a nice little side business that gives them some extra cash they can use to spend on neat things, pay the bills or save for retirement. Others love the idea of making enough from their own business to quit their job and do it full time but don’t have the cash or the desire to invest in a traditional business like owning a restaurant or cleaning service, etc.
So they look to the internet. What’s really important to understand is that these internet marketing tips you are about to read are going to help you build a real online business, one that you can grow for the long term and even eventually sell for a nice sum if that’s what you want to do. That means avoiding ‘shiny object syndrome’ and getting away from the secret tactics or cash making ‘loopholes’ of the day. This is not a successful approach to internet marketing. Not for the long term, anyway. If you follow these loopholes you may make a little cash this week or even this month and next month, when it stops working, you’ll be frantically searching for the next loophole. You need to build your online business on a solid foundation, not quicksand, with internet marketing tips that set you up for success.
1. Build An Email List
No matter what type of internet marketing business you are going to build, whether it’s a service based business, selling your own information products, or even opening up an e-commerce store to sell widgets, everything you do in your business should be geared toward building an email list of prospects and an email list of customers. Let’s say you offer a service, like freelance writing. You can offer prospects a short report you wrote for free, on the topic of how high quality content can help them grow their business. You give them this report for free in exchange for their email address. Then you can continue to keep in touch via an email newsletter where you continue to educate your prospects on the value of great content and how to use it.
The idea is to turn these prospects into customers who hire you as their freelance writer. The same goes for selling your own information products. You are still giving them quality information and educating them so that they will buy what you have to offer, but it’s a product instead of a service. Yes, you can do the same with physical products. Just take a look at the kind, Amazon.com They constantly market to their current customer base. This is how they make money. Amazon loses money on acquiring new customers but the lifetime value of that customer, because of great marketing by Amazon, including via email, eventually turns the company a profit.
2. Create High Quality Content
The internet is all about content, whether it’s via the written word on your blog, audio via podcasts or videos you put up on You Tube or Daily Motion, you must deliver great content for your prospects. By creating great content in a variety of formats like audio, video and the written word, you maximize your marketing reach, getting in front of as many prospects as possible. Then, with each piece of content, you encourage them to get on your email list
3. Take Advantage of Social Media
Social media is all the rage nowadays but for most businesses, it isn’t used properly. It’s great to post inspirational quotes and pictures of cute cats but is that growing your business? Probably not! You need to combine your high quality content with a social media presence. The purpose of social media is to get people to share, pin, tweet and like your content to get it in front of more eyeballs and turn those eyeballs into fans and followers. Then you want to get them on to your email list. There are lots and lots of different business models you can use with internet marketing because internet marketing is not a business, it’s another form of marketing, just like placing ads in a magazine or on television, or writing articles in trade magazines. The formula is simple – create great content, get them on your list, and market what you are selling. Forget the shiny objects and loopholes and follow these internet marketing tips an you have a great chance of succeeding with your own online business.